At the same time, Cradle to Cradle Certified means the company is continuously improving and evolving, and so companies like Troldtekt are able to stay ahead of the competition,” she says. “It can really spark a company’s development because it’s such a concrete tool for translating commitments into real and measurable action.
The Cradle to Cradle Certified requirements are generally seen as the most stringent requirements out there,” she adds.įinally, she points out that companies that work with Cradle to Cradle Certified get a very practical framework tool for developing their business: “At the same time, it gives a company like Troldtekt the opportunity to show leadership and brand itself as a leader of the sustainability agenda.
The requirements are very strict and comprehensive, and it’s a third party-verified certification, too, which investors, among others, are increasingly asking for,” Christina Raab explains. “Working with Cradle to Cradle Certified as a framework tool increases a company’s credibility substantially.
One of the authors has strong links with the world of architecture, which probably goes some way towards explaining why the construction industry embraced the concept so eagerly,” says Christina Raab.Īccording to Christina Raab, only a small number of companies like Troldtekt have to date based their entire business strategy on Cradle to Cradle principles, but she hopes many more will follow suit: “The first companies to embrace the design concept came from the construction industry and the personal care products sector. The institute was established in 2010 to translate the book’s ideas into action and help companies develop in the direction of a circular economy. At the same time, it became clear that if industry and commerce were to rethink the way they designed products, they would need a concrete and actionable tool,” says Christina Raab, President & CEO of the Cradle to Cradle Products Innovation Institute. “It really was a seminal book because it argued holistically for a circular economy. Behind the book were the German chemist Michael Braungart and the American architect William McDonough, and both writers argued for a break with the single-use, throw-away approach to product development – but also with the idea that ‘less harmful’ products are good enough. In 2022, it will be 20 years since the seminal book Cradle to Cradle: Remaking the way we make things was published. Dansk Deutsch English Nederlands Svenska.
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